Saturday, 5 May 2012

trendious------> Promotion at the work place

 “Do you think it’s ok to sleep your way to the top?” my friend Mpho asked me one day. The top of what, I wondered. Or who? But before I could get any sort of response in she continued,
“It can’t be that bad can it! I mean, people always say that success is about who you know, not what you know.”

“Well yes,” I replied, “but not in the biblical sense.”
Rather than considering the moral questions that Mpho raised I was more focussed on the word sleep. I’m a student you see and would love to get some where in life ,as many of us would, I’m tired. I’m tired pretty much all the time; the only variable really is how tired I am. We all have some level of morality that we were born into and talents we were born with and there's always that one person we know how is "untalented" or rather has'nt found talent. Do we blame them for wanting sucess so badly that they sleep their way to the top? 
  

According to a U.S. survey, one fifth of workers would have a fling with their boss if it helped their career
That’s right, even one in five said they would have a fling with their boss if it would help their career and a similar number share connections with their boss through social networking sites like Facebook or LinkedIn providing a platform to get started on.

Striving for the boss's job is not a top priority, though.

With unemployment brushing up against 10 percent, those working say they feel special, and good enough to be retained. Most say they do not wish to take on the responsibility of their boss’s jobs and are happy just to have one, but would like the chance to grow in their profession .So do we place judgement on those who "Sleep their way to the top ? or NOT!!

Thursday, 3 May 2012

Trendious------> Retailing Globally


Global connectivity,globalisation and competition among retailers have changed the retail landscape. It is now that consumers can buy whatever they want, from wherever in the world they want - all from the comfort of their own homes - retailers need to do something more than just sell merchandise in order to defend their place in the market.



Retail Shoppinh with a change

Successful retailers of the future need to offer their customers an experience they cannot get online or through a shopping app.
Savvy retailers have already started to use generosity to build their brands. This means sacrificing some sales  in exchange for positive brand sentiment.

These retailers have realised the key to building a human relationship with their customers is give first, and take second, In other words I mean that  pushing product is not enough; stores also need to be unexpectedly generous – with their time or produce in order to delight their cliental.
After all, what is more delightful than getting something for free?
This is a radical departure from traditional commerce, which decrees companies should take as much money as possible from their customers, in exchange for as little as possible in order to remain profitable.


As the first revolutionary retailers embrace this spontaneous, unaffected generosity the bar is simultaneously raised for their competitors.
Cost-cutting suddenly becomes false economy in a world where customers demand to be delighted – not just serviced - in exchange for share of mind and share of wallet.
Pushing product, the way it’s always been done, is simply not enough to survive the new retail landscape.



In example Tokyo’s Harimaya Honten, is showing the world how to be generous. Harimaya has been giving away freshly brewed green tea and coffee - and his famous rice snacks - to anyone who visits his chain of Free CafĂ© Harimaya Station outlets since 2008. Then there’s Anthon Berg… The premium Danish chocolatier brought his slogan, ‘You can never be too generous’, to life with a pop-up shop called The Generous Store, launched in March 2012. 

Uniliver SA



The ‘give to get’ movement is not limited to retail outlets; big brands are also embracing the opportunity to be unnecessarily generous:

For example, Unilever, in conjunction with their creative agency, SapientNitro, recently set up smile-activated vending machines that gave away free ice-cream in exchange for nothing more than a big grin as a part of their ‘Share Happy’ marketing campaign.





Retailers across the globe are turning business on its head, by giving away their merchandise. Should most retailetrs get with the programme?