Trendious---->Model Economics
ON FEBRUARY 17th London’s spring fashion week had began. Across the capital, young women in vertiginous shoes and skimpy dresses were teetering along catwalks. And thousands of young doughnut-dodgers were inspired to queue outside agents’ offices for the slim chance of becoming the next Kate Moss.
Careers in modelling are typically short-lived, badly paid and less glamorous than pretty young dreamers imagine. Yet the business is changing. For one thing, educated models are in. This may sound improbable. In the film “Zoolander”, male models are portrayed as so dumb that they play-fight with petrol and then start smoking. But such stereotypes are so last year.
Take Lily Cole for instance, a redheaded model favoured by Chanel and Hermès, recently left Cambridge University with a first-class degree in history of art. Edie Campbell, a new British star, is studying for the same degree at the Courtauld Institute in London. And Jacquetta Wheeler, one of Britain’s established catwalkers, has taken time out from promoting Burberry and Vivienne Westwood to work for Reprieve, a charity which campaigns for prisoners’ rights.
But the big fashion houses and leading photographers are tiring of the drama that comes with plucking girls as young as 15 from obscurity and propelling them to sudden stardom. Too often, models were showing up to photo-shoots hours late or drug-addled. This wasted a huge amount of time and money. Fashion houses are now keen to avoid trouble. Many find that educated models show up to work on time and don’t go doolally as often.
Trends in the modelling business also follow those in the global economy. From the 1960s to the 1990s, America reigned supreme. The hottest “supermodels” were Americans such as Cindy Crawford and Christy Turlington. They were figures whose glossy confidence mirrored America’s. They never woke up for less than $10,000. They were cultural icons, too, celebrated in songs such as Billy Joel’s “Uptown girl”, the video of which starred Christie Brinkley, who became his wife.
The world has come to celebrate the worlds most paid models and all models had to have was a great body such as Hiedi klum's, a face like Halle Berry and mean sexy legs like Tyra Bank's ,however the model to this view has changed . Models of today are became much of accademics then yesteryears models ,not only because they wabt but same are quoted saying that they are enjoying being todays "It-Girl" but they say they're thinking of the long term ,which they might find themselves rather looking like ........ I dont know what . how else do you view models and yes never mind thenm being SexBooms ,from an intellectual point of view .
